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NOWOBSERVING

UGC creator + busy dad. Building systems that give busy people their time back.

NOWOBSERVING SYSTEMS

Built solo. Running in real homes, on real training.

INSTAGRAM

TIKTOK

YOUTUBE

FREE

Get my free AI content stuff.

Put in your name, email and phone. I send you the free stuff, and tell you when something new drops. That is all I use it for.

PICK A LANE

FITNESS

UGC

HOME

START FREE

Free, to begin.

The Content Lab

The analytics Instagram won’t give you until 1,000 followers.

FREE

The Observatory

The free tools shelf. Every instrument, free, in one place.

OPEN

iPhone Lesson 1: Gearless

Shoot with what is in your pocket.

FREE

THE WORK

Help with the work.

The Authentic Playbook

Stop building a brand. Become the person.

GET IT

Async Content Audit

Fresh eyes on your content, and a clear path forward.

$97, one time.

GET IT

Setup Call

I set up your Lab or dashboard with you, live.

$195, one time.

GET IT

UX Audit

I go through your site or app and give you a clear list of what to fix first.

ASK ABOUT IT

FITNESS · FEATURED LAUNCH

Now Observing Fitness OS

The fitness system the user actually owns. One tap per set, food counted from a photo, every number in your own Notion. Coaches are free forever; the coach can comment, never edit, export or take your data.

$197 once. No monthly bill.

TRY THE LIVE DEMO

JOIN THE WAITLIST

Launches Thursday, December 3, 2026.

UGC

For creators.

The UGC Dashboard

Pitches, contracts, usage rights and payments in one place.

Price TBA. January 2027.

WAITLIST

Founder Lab

The room for busy parents building with AI.

$30 a month. Late January.

WAITLIST

HOME

For the house.

HOUSE OS

The house, run like a system. Household operations, utilities, schedules and essentials in one place.

In beta, running in a real house.

COMING SOON

GEAR I USE

The Gear List

The exact kit behind the content.

VIEW

MY GEAR LIST

Affiliate links will be marked here. If you buy through them, I may earn a commission at no extra cost to you.

Notion

Where every system lives

OPEN

Canva

Design, carousels and covers

OPEN

ManyChat

The DM automations behind the drops

OPEN

CapCut

Every reel is cut here

OPEN

NOWOBSERVING · One way in, everything inside.

Fitness OS · UGC Dashboard · HOUSE OS